sliceUPI
sliceUPI
sliceUPI
22M
✦ monthly active users ✦
✦ clean navigation ✦
✦ easy payee selection ✦
✦ keypad-first ✦
✦ pin-less experience ✦
✦ payments under ✦
8.7s
project overview
this journey is a story of rapid transformation—from a ₹7.4cr fintech startup to a ₹1,200cr full-stack banking platform, championing continuity for its youthful user base
slice began as a BNPL credit card challenger for India’s urban millennials, targeting digitally native but underserved groups. facing disruptive RBI regulatory shifts in late 2022, slice pivoted into a UPI-first payments app.
the challenge was to retain behavioural magic—speed, rewards, simplicity—for their loyal audience through the seismic product shift
major usage
merchant outlets​
DAU (old app)
X users​
DAU (new app)
XXX users​
project gallery
P2M
✦ enter amount - scan ✦
✦ low-light auto flash ✦
✦ scan with zoom ✦
✦ all-in summary ✦
✦ P2M - 'slice in 3' scan QR flow ✦
✦ enter amount - transfer ✦
✦ search signifier ✦
P2P
✦ payee - feature upfront ✦
✦ P2P - search payee flow ✦
✦ self transfer flow ✦
✦ account selection ✦
✦ payment modes ✦
✦ success details ✦
✦ pay again ✦
TXN
✦ location ✦