rewards beyond luck and scratch-cards

a preview on slice UPI rewards

✦ project overview ✦

in India’s crowded UPI payment market, where cashback gamification runs rampant, slice aimed to break through “reward fatigue” with a differentiated, more engaging experience.
as the lead designer on this project, the objective was to boost daily active users—driven by acquisition and retention—through a rewards game genZ and millennials would love